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The first dedicated publication for I IN, a celebrated Japanese studio based in Tokyo with collaborations including Cartier and Blue Bottle Coffee
Featuring 13 unique projects, from retail to residential and office spaces, specially curated to inspire innovation
An exploration of Japanese design approaches and materialities
Includes an exclusive interview with the two principals who share their distinct methodology and approach to interiors
Showcases projects with stunning photography and thoughtful graphic design
Discover the luxurious and sensory world of I IN, the celebrated Japanese interior design studio transforming the world of interiors with its vibrant and unique use of color, shapes, and materials. Unwilling to be constrained by pre-existing paradigms, I IN employs familiar tools to achieve innovative and out-of-the-box designs. The two principals, originating from Tokyo, share their methodologies and values in this, their first dedicated publication. Within these pages, readers will delve into the world of Japanese design conventions and witness the duos artful balance between preserving their heritage and propelling it into new realms in terms of the final product and the process. Luxury, a fundamental pillar for I IN, takes on an evolved and holistic meaning for the future. Showcasing 13 of the studios most iconic projects, the following pages have been meticulously curated and designed to inspire and evoke feelings of serenity and luxury.
Discover the luxurious and sensorial world of I IN, the celebrated Tokyo-based interior design studio stirring up the world of interiors with its vibrant and distinct use of colour, shapes and materials. Not one to be restricted by pre-existing paradigms, I IN uses familiar tools to achieve innovative and out-of-the-box designs. The two founders Yohei Terui and Hiromu Yuyama, hailing from Tokyo, share their methodologies and values in this their first dedicated publication. Characterising the work of I IN is much like peeling the layers of an onion. The eye is immediately drawn to spaces that impress with their simplicity – there is no excess of materials, no unnecessary details and no gimmicky objects present. However, these spaces are far from cold or impersonal. Rounded structures and curved corners instantly make visitors feel at ease. Fluid lines are soothing to the eye. Warm colours, often derived from natural materials, welcome people and invite them to linger. The colour gradient in I IN’s oeuvre deserves special mention. By enriching surfaces, gradients suggest the radiant presence of concealed light sources, adding depth to the space. Peeling back another layer reveals what could be termed I IN’s secret ingredient: The studio’s use of light. Soft, often natural, lighting shapes space and enhances the spatial experience. In the hands of I IN’s founders, Yohei Terui and Hiromu Yuyama, light becomes a tool to add drama and depth to rooms. The designers also use light to highlight merchandise. But above all, lighting imparts a sense of calm and sensuality to many of I IN’s projects. In this book one can expect to learn about Japanese design conventions and the way the duo is maintaining the delicate balance between honouring their heritage and pushing it into new directions, both in terms of the final product and the process by which they get there. Luxury, a keystone concept for I IN, has an evolved and new holistic meaning for the future. Featuring 13 of the studio’s most recognisable projects, the pages have been carefully curated and designed to inspire and evoke feelings of calm and luxury.
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