I Want a Coach

Defining the concept and practice of coaching as a means to success, why there is a growing need for it in business, and what results can it achieve.

In today''s highly competitive business world, companies, their managers and executives are under constant pressure to achieve results. In order to survive, they need to be pro-active and flexible in their thinking and decision-making. Increasingly, managers are using the skills of professional coaches. Coaches act as sounding boards; offering new perspectives on problem-solving, facilitating a more productive and creative management exchange. Due to its proven success, there has been a greater interest and openness towards the role of coaching in recent years. Often however, there is a reluctance for organisations to take on board the value of coaching, possibly due to negative beliefs, inherent prejudice or simply a lack of understanding as to its role. In I Need A Coach, Leen Lambrechts and Marleen Boen aim to create greater clarity. In their fluent and accessible style, they shed light on what coaching really is, why there is a growing need for it, and ultimately outline its potential for guaranteed success.