IBM Redux : Lou Gerstner & the Business Turnaround of the Decade
by
Douglas Garr
Book Details
Format
Hardback or Cased Book
Book Series
Wiley Series in Neuroscience
ISBN-10
0471491888
ISBN-13
9780471491880
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 27th, 2000
Print length
384 Pages
Weight
666 grams
Dimensions
23.50 x 15.20 x 3.40 cms
Product Classification:
Business strategyInternational businessInformation technology industries
Ksh 9,900.00
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This text takes an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. It chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new strategies. It draws on more than 150 interviews and hundreds of documents.
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