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Idea Searching for Design
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Idea Searching for Design : How to Research and Develop Design Concepts

Book Details

Format Paperback / Softback
ISBN-10 1350140791
ISBN-13 9781350140790
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Visual Arts
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 7th, 2020
Print length 184 Pages
Weight 436 grams
Dimensions 15.90 x 23.00 x 1.20 cms
Product Classification: Product design
Ksh 5,050.00
Werezi Extended Catalogue 0 in stock

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The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world''s best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.


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