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Ideas and Information
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Ideas and Information : Managing in a High-Tech World

Book Details

Format Paperback / Softback
ISBN-10 0393333213
ISBN-13 9780393333213
Publisher WW Norton & Co
Imprint WW Norton & Co
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 8th, 2026
Print length 228 Pages
Ksh 3,350.00
Not Yet Published 0 in stock

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"Ideas and Information is extremely pleasant to read. It is full of fascinating and enlightening stories told brilliantly by a Nobel laureate who not only excels as a scientist but also is outstanding as a research manager." -Hiroshi Inose, Director General, National Center for Science Information System, Tokyo, Japan
In one short human generation, the primary work of the world has moved from the use of muscle to the use of machines, machines that move information rather than goods. We live in the age of the information revolution. That revolution centers upon the computer, a machine of unquestioned power but questionable intelligence and competence. At heart, after all, computers are nothing more than souped-up pocket calculators which can push their own buttons. As such, they provide an electronic means for speeding up the basic operations of arithmetic-simple operations which enough pencils and paper could handle. Speed makes all the difference. And yet this speed has altered the world. Arno Penzias has written this book to demystify the computer and to explain the relationship of human beings and the human brain to the new electronic world.

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