Identifying Hidden Needs : Creating Breakthrough Products

Name: Identifying Hidden Needs
Brand: Palgrave Macmillan
SKU: 9781349305315
Price: 8100 KES
Availability: OutOfStock
ISBN: 9781349305315

1st ed. 2010

by F. Lemke , K. Goffin , U. Koners

Book Details

Format Paperback / softback

ISBN-10 1349305316

ISBN-13 9781349305315

Edition 1st ed. 2010

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 6th, 2010

Print length 261 Pages

Weight 454 grams

Dimensions 15.40 x 23.40 x 2.20 cms

Product Classification: Business strategy Business innovation Management decision making Business mathematics & systems Business mathematics and systems Sales & marketing Sales and marketing Operational research Industry & industrial studies Industry and industrial studies

KSh 8,100.00

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Too many new products fail. New products which are hard to differentiate from existing products won''t capture the customer''s imagination. The failure is due to a poor understanding of customers'' needs. Companies need to take a radical approach to identifying customers'' real needs, and this book demonstrates innovative ways to achieve this.

Get Identifying Hidden Needs by F. Lemke, K. Goffin at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 261 pages.