Identifying Hidden Needs : Creating Breakthrough Products
1st ed. 2010
Book Details
Format
Paperback / Softback
ISBN-10
1349305316
ISBN-13
9781349305315
Edition
1st ed. 2010
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 6th, 2010
Print length
261 Pages
Weight
454 grams
Dimensions
15.40 x 23.40 x 2.20 cms
Ksh 8,100.00
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Quality
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Too many new products fail. New products which are hard to differentiate from existing products won''t capture the customer''s imagination. The failure is due to a poor understanding of customers'' needs. Companies need to take a radical approach to identifying customers'' real needs, and this book demonstrates innovative ways to achieve this.
Get Identifying Hidden Needs by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
