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Identity Constructions in Bilingual Advertising

By: China) Li Xi'an Jiaotong-Liverpool University Department of English Songqing (Associate Professor (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9781138330689

Publisher: Taylor & Francis Ltd

Publication Date: Aug 10th, 2018

Weight: 456 grams

Dimension: 16.20 x 24.10 x 1.80 cms

Category: Discourse analysis

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This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

Get Identity Constructions in Bilingual Advertising by Songqing (Associate Professor, Department of English, Xi'an Jiaotong-Liverpool University, China) Li at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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