If You Build It Will They Come? : Three Steps to Test and Validate Any Market Opportunity
by
Rob Adams
Book Details
Format
Hardback or Cased Book
ISBN-10
047056363X
ISBN-13
9780470563632
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 28th, 2010
Print length
224 Pages
Weight
410 grams
Dimensions
23.50 x 15.60 x 1.50 cms
Product Classification:
Business strategySales & marketing
Ksh 3,400.00
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0 in stock
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Quality
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Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
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