If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth
Book Details
Format
Paperback / Softback
ISBN-10
0231174837
ISBN-13
9780231174831
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 26th, 2020
Print length
360 Pages
Weight
580 grams
Dimensions
22.90 x 15.10 x 2.50 cms
Product Classification:
Business strategyEntrepreneurshipManagement decision makingSales & marketing
Ksh 3,700.00
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Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
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