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Imagineering: Innovation in the Experience Economy

By: (Author) Bert Smit , (Author) Gabrielle Kuiper

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Ksh 7,700.00

Format: Paperback / Softback

ISBN-10: 1780644655

ISBN-13: 9781780644653

Publisher: CABI Publishing

Imprint: CABI Publishing

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 15th, 2014

Print length: 292 Pages

Weight: 550 grams

Dimensions (height x width x thickness): 24.60 x 19.10 x 1.60 cms

Product Classification: Sales & marketing
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To survive in today’s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.

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