Imagineering: Innovation in the Experience Economy
Book Details
Format
Paperback / Softback
ISBN-10
1780644655
ISBN-13
9781780644653
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2014
Print length
292 Pages
Weight
550 grams
Dimensions
24.60 x 19.10 x 1.60 cms
Product Classification:
Sales & marketingTourism industry
Ksh 7,700.00
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To survive in today’s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.
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