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Imagining Marketing

By: USA) Brown Massachusetts Ludlow Stephen (CASTion Corporation (Author) , Anthony Patterson (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415234863

Publisher: Taylor & Francis Ltd

Publication Date: Feb 1st, 2001

Dimension: 23.40 x 15.60 x 59.00 cms

Category: Theory of art

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This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

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