Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys
Book Details
Format
Paperback / Softback
ISBN-10
8790199219
ISBN-13
9788790199210
Publisher
University Press of Southern Denmark
Imprint
University Press of Southern Denmark
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Jan 7th, 2010
Print length
33 Pages
Weight
92 grams
Dimensions
23.80 x 16.80 x 0.40 cms
Product Classification:
Social research & statisticsSocial research and statisticsMarket research
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In parallel with the recent trend towards conducting ever more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance and increasing the number of reminder calls to pre-interview payments, cash incentives, charitable donations, and the chance to win lottery prizes.
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