Implementing Value Pricing : A Radical Business Model for Professional Firms
Book Details
Format
Hardback or Cased Book
Book Series
Wiley Professional Advisory Services
ISBN-10
0470584610
ISBN-13
9780470584613
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 25th, 2011
Print length
400 Pages
Weight
732 grams
Dimensions
22.90 x 16.10 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 14,200.00
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* The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital.
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