Implicit Measures of Attitudes
Book Details
Format
Hardback or Cased Book
ISBN-10
1593854021
ISBN-13
9781593854027
Publisher
Guilford Publications
Imprint
Guilford Publications
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 8th, 2007
Print length
294 Pages
Weight
544 grams
Dimensions
23.30 x 16.10 x 2.50 cms
Product Classification:
Social, group or collective psychology
Ksh 9,100.00
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Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation.
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
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