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In Defense of Negativity

By: John G. Geer (Author)

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Ksh 6,500.00

Format: Paperback or Softback

ISBN-13: 9780226284996

Publisher: The University of Chicago Press

Publication Date: Mar 1st, 2006

Weight: 318 grams

Dimension: 15.60 x 22.90 x 1.20 cms

Category: Political campaigning & advertising

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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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