In Defense of Negativity : Attack Ads in Presidential Campaigns
by
John G. Geer
Book Details
Format
Paperback / Softback
ISBN-10
0226284999
ISBN-13
9780226284996
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 1st, 2006
Print length
218 Pages
Weight
318 grams
Dimensions
15.60 x 22.90 x 1.20 cms
Product Classification:
Political campaigning & advertising
Ksh 4,950.00
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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.
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