In Search of a New Logic for Marketing : Foundations of Contemporary Theory
Book Details
Format
Paperback / Softback
ISBN-10
0470061294
ISBN-13
9780470061299
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 12th, 2007
Print length
240 Pages
Weight
456 grams
Dimensions
24.30 x 16.90 x 1.30 cms
Product Classification:
Sales & marketing
Ksh 8,450.00
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The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.
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