Inclusive Branding : The Why and How of a Holistic Approach to Brands

Name: Inclusive Branding
Brand: Palgrave Macmillan
SKU: 9781349430154
Price: 12700 KES
Availability: OutOfStock
ISBN: 9781349430154

Softcover reprint of the original 1st ed. 2002

by C. Ludlow , Klaus Schmidt

Book Details

Format Paperback / softback

ISBN-10 1349430153

ISBN-13 9781349430154

Edition Softcover reprint of the original 1st ed. 2002

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2002

Print length 210 Pages

Product Classification: Management & management techniques Management and management techniques Sales & marketing Sales and marketing

KSh 12,700.00

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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today''s pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

Get Inclusive Branding by C. Ludlow, Klaus Schmidt at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 210 pages.