Indian Media Giants : Unveiling the Business Dynamics of Print Legacies
Book Details
Format
Hardback or Cased Book
ISBN-10
0190132620
ISBN-13
9780190132620
Publisher
OUP India
Imprint
OUP India
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 21st, 2022
Print length
800 Pages
Weight
1,520 grams
Dimensions
22.30 x 14.50 x 4.50 cms
Product Classification:
SociologyPress & journalismPublishing industry & book trade
Ksh 26,450.00
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Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates'' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India,
Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates'' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
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