Individuals in B2B Marketing : Sensemaking and Action in Context
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032482362
ISBN-13
9781032482361
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 26th, 2025
Print length
264 Pages
Weight
510 grams
Ksh 8,700.00
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This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
Get Individuals in B2B Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
