Industrial Approaches to Media : A Methodological Gateway to Industry Studies
1st ed. 2016
Book Details
Format
Hardback or Cased Book
ISBN-10
1137551755
ISBN-13
9781137551757
Edition
1st ed. 2016
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 26th, 2016
Print length
216 Pages
Weight
424 grams
Dimensions
15.90 x 23.70 x 1.80 cms
Product Classification:
Media studiesMedia studiesIndustry & industrial studiesIndustry and industrial studies
Ksh 14,400.00
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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.
While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries?
Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.
Get Industrial Approaches to Media by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
