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Industrial Product Innovation
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Industrial Product Innovation

Book Details

Format Paperback / Softback
ISBN-10 0815384394
ISBN-13 9780815384397
Publisher Taylor & Francis Inc
Imprint Routledge
Country of Manufacture US
Country of Publication GB
Publication Date Jan 28th, 2020
Print length 194 Pages
Weight 308 grams
Dimensions 15.40 x 23.40 x 1.20 cms
Ksh 4,750.00
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Originally published in 1985 this book looks at the way some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of British and American companies, the book gives examples of both effective and less effective practices.

Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.


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