Industrial Products : A Guide to the International Marketing Economics Model
Book Details
Format
Hardback or Cased Book
ISBN-10
1560244259
ISBN-13
9781560244257
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 19th, 1994
Print length
246 Pages
Weight
572 grams
Dimensions
48.40 x 22.40 x 2.10 cms
Product Classification:
International businessSales & marketing
Ksh 17,100.00
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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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