Industrial Tourism : Opportunities for City and Enterprise
Book Details
Format
Hardback or Cased Book
ISBN-10
1409402207
ISBN-13
9781409402206
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 28th, 2010
Print length
242 Pages
Weight
596 grams
Dimensions
24.00 x 16.30 x 2.10 cms
Product Classification:
Public relationsRegional & area planning
Ksh 28,800.00
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Both city and enterprise have an interest in industrial tourism development, but how can it be organized in such a way that the benefits outweigh the costs for both? By analyzing case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, this book provides an insight into the experiences of industrial tourism development in cities.
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
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