Influence : Powerful Communications, Positive Change

When you want to change the world, how do you get the world on board?

Influence is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. The book uniquely guides you through the Five Traits of Influence, step by step. You will activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behavior change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking.

Inside, you will find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you can plot your progress. Additional resources can also be freely downloaded from the book''s website. Whether you are flying solo or want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.

When you want to change the world, how do you get the world on board?This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. It uniquely guides you through the Five Traits of Influence, step by step. You'll activate your purpose, identify your audiences, build your brand, construct your plan and master core skills. These essential skills cover changing behaviour, body language, persuasive conversations, creating killer content, storytelling, writing craft, media relations and TED-standard public speaking. Inside, you'll find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you'll plan your leadership path. This book unlocks the tools previously only accessible to those employing PR and media agencies and development coaches. Learn their secrets and use them for yourself. Whether it's for personal growth or you want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.