Influencer : The Science Behind Swaying Others
Book Details
Format
Paperback / Softback
ISBN-10
0367468492
ISBN-13
9780367468491
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 30th, 2020
Print length
118 Pages
Weight
208 grams
Dimensions
15.20 x 22.80 x 1.10 cms
Product Classification:
Communication studiesSociologySales & marketingSales and marketing
Ksh 9,350.00
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Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Influencers'' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Get Influencer by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
