Influencer Marketing : Building Brand Communities and Engagement
Book Details
Format
Paperback / Softback
ISBN-10
1032562226
ISBN-13
9781032562223
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2025
Print length
332 Pages
Weight
580 grams
Dimensions
17.40 x 24.60 x 2.40 cms
Ksh 8,150.00
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Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Get Influencer Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
