Influencer Marketing : Interdisciplinary and Socio-Cultural Perspectives
Book Details
Format
Hardback or Cased Book
Book Series
Key Issues in Marketing Management
ISBN-10
1032907185
ISBN-13
9781032907185
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2024
Print length
256 Pages
Weight
620 grams
Product Classification:
SociologyAdvertising
Ksh 30,950.00
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This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Get Influencer Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
