Influencers : Who are they? Where do you find them? And how do they light the fire?
Book Details
Format
Paperback / Softback
ISBN-10
9401452164
ISBN-13
9789401452168
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Jun 27th, 2018
Print length
280 Pages
Weight
340 grams
Dimensions
17.80 x 24.50 x 1.50 cms
Product Classification:
Management & management techniquesManagement: leadership & motivationSales & marketing
Ksh 5,400.00
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Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies.
"Influencers are like a match in a hearth. You can''t get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match." Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.
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