Influencing Shopper Decisions : Unleash the Power of Your Brand to Win Customers
Book Details
Format
Paperback / Softback
ISBN-10
1398603619
ISBN-13
9781398603615
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2022
Print length
208 Pages
Weight
320 grams
Dimensions
15.60 x 23.40 x 1.50 cms
Product Classification:
Sales & marketingRetail sector
Ksh 5,450.00
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Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
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