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Information Asymmetry in Online Advertising

By: Poland) Wiktor Jan W. (Cracow University of Economics (Author) , Poland) Sanak-Kosmowska Katarzyna (Cracow University of Economics (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367652128

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2021

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

Get Information Asymmetry in Online Advertising by Jan W. (Cracow University of Economics, Poland) Wiktor at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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