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Information Campaigns

By: Charles T. Salmon (Author)

Manufacture on Demand

Ksh 19,200.00

Format: Paperback or Softback

ISBN-13: 9780803932197

Publisher: SAGE Publications Inc

Publication Date: Dec 29th, 1989

Dimension: 21.50 x 13.90 x 42.00 cms

Category: Communication studies

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Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.

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