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Information Marketing

By: Jennifer Rowley (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780754644132

Publisher: Taylor & Francis Ltd

Publication Date: Jun 28th, 2006

Weight: 520 grams

Dimension: 23.60 x 16.40 x 1.90 cms

Category: Library, archive & information management

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Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.

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