Information Propagation on the Web 2.0 : Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks
New
by
Mark Elsner
Book Details
Format
Hardback or Cased Book
ISBN-10
363161747X
ISBN-13
9783631617472
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Apr 5th, 2012
Print length
131 Pages
Weight
284 grams
Dimensions
21.90 x 15.30 x 1.30 cms
Product Classification:
Journalistic style guidesMarket research
Ksh 5,900.00
Manufactured on Demand
0 in stock
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The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is enabling user-driven information propagation across markets that was not possible in previous era of unidirectional mass communication. This book focuses on submitters' social networks to explain these propagation processes.
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters’ social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related factors seem of only marginal importance – at least until the respective content exceeds a threshold of public attention.
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