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Innovating for the Middle of the Pyramid in Emerging Countries

By: Boston) Cuervo-Cazurra Alvaro (Northeastern University (Author) , Miguel A. Montoya (Author)

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Ksh 21,600.00

Format: Hardback or Cased Book

ISBN-13: 9781108480192

Publisher: Cambridge University Press

Publication Date: Mar 4th, 2021

Weight: 742 grams

Dimension: 15.90 x 23.50 x 3.00 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.

Get Innovating for the Middle of the Pyramid in Emerging Countries by Alvaro (Northeastern University, Boston) Cuervo-Cazurra at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cambridge University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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