Innovating for the Middle of the Pyramid in Emerging Countries
Book Details
Format
Paperback / Softback
ISBN-10
1108727131
ISBN-13
9781108727136
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2024
Print length
406 Pages
Weight
578 grams
Dimensions
15.20 x 22.90 x 2.30 cms
Product Classification:
Business & managementBusiness innovationInternational business
Ksh 5,150.00
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This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
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