Innovating Out of Crisis : How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing
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CEO Shigetaka Komori''s own story of why Fujifilm succeeded where Kodak failed . . .
In 2000, photographic film products made up 60% of Fujifilm''s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong.
What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.
Get Innovating Out of Crisis by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Stone Bridge Press and it has pages.
