Innovation and Creativity in SMEs : Challenges, Evolutions and Prospects
Book Details
Format
Hardback or Cased Book
ISBN-10
1786303175
ISBN-13
9781786303172
Publisher
ISTE Ltd and John Wiley & Sons Inc
Imprint
ISTE Ltd and John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 16th, 2019
Print length
240 Pages
Weight
544 grams
Dimensions
23.60 x 16.00 x 2.00 cms
Product Classification:
Business & management
Ksh 25,000.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
Get Innovation and Creativity in SMEs by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by ISTE Ltd and John Wiley & Sons Inc and it has pages.
