Innovation and Internationalisation : Successful SMEs’ Ventures into China
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Frontiers of Business Management
ISBN-10
1138638951
ISBN-13
9781138638952
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 4th, 2017
Print length
224 Pages
Weight
502 grams
Dimensions
16.40 x 24.10 x 2.10 cms
Ksh 33,850.00
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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
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