Innovation Behavior of Older Consumers : An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
New
by
Armin Tank
Book Details
Format
Hardback or Cased Book
Book Series
Marktorientierte Unternehmensfuehrung
ISBN-10
3631641494
ISBN-13
9783631641491
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Dec 31st, 2013
Print length
337 Pages
Weight
586 grams
Dimensions
21.70 x 15.30 x 2.50 cms
Product Classification:
ConsumerismSociology
Ksh 12,800.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.
This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.
Get Innovation Behavior of Older Consumers by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG and it has pages.
