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Innovation Behavior of Older Consumers

By: Armin Tank (Author)

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Ksh 0.00

Format: Hardback or Cased Book

ISBN-13: 9783631641491

Publisher: Peter Lang AG

Publication Date: Dec 31st, 2013

Weight: 586 grams

Dimension: 21.70 x 15.30 x 2.50 cms

Category: Consumerism

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This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

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