Innovation for Society : The P.S.I. Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1786304775
ISBN-13
9781786304773
Publisher
ISTE Ltd and John Wiley & Sons Inc
Imprint
ISTE Ltd and John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 31st, 2020
Print length
240 Pages
Weight
499 grams
Dimensions
23.40 x 15.60 x 1.40 cms
Product Classification:
Business & management
Ksh 25,000.00
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In a context marked by unprecedented challenges (the struggle against inequalities, climate change, etc.), innovation appears to be the readymade universal scapegoat. Innovation for Society, however, suggests that we look at innovation differently, by inviting us to innovate with consciousness. To do this, the authors introduce an approach they call Penser le Sens de l’Innovation (P.S.I., or “thinking about the meaning of innovation”), comprising a set of tools largely from the humanities and social sciences (observation, cartography, creativity, storytelling, etc.) to lead us to this “meaning”. By considering the question of “meaning” from the point of view of both direction and signification, the authors rehabilitate the eminently political question of knowing which innovations we choose for which societies.
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