Innovation from Emerging Markets : From Copycats to Leaders
Book Details
Format
Paperback / Softback
ISBN-10
1108708374
ISBN-13
9781108708371
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 16th, 2023
Print length
410 Pages
Weight
592 grams
Dimensions
15.20 x 22.80 x 2.40 cms
Product Classification:
Business innovationEntrepreneurshipInternational business
Ksh 5,200.00
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Advancing an integrative view that captures the diversity of innovation among companies and organizations in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. It will be of interest to scholars in the fields of innovation, entrepreneurship and international business.
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