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Innovation in Marketing

By: Peter Doyle (Author) , Susan Bridgewater (Author)

Manufacture on Demand

Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138441071

Publisher: Taylor & Francis Ltd

Publication Date: Jul 28th, 2017

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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