Innovation Management : Principles and Strategies for Value Creation

Develop a comprehensive understanding of innovation management through a combination of theoretical insights, practical tools and real-world examples with textbook for upper-level undergraduate, postgraduate and MBA students.

<p><b>A practical, introductory textbook to innovation management for identifying growth and creating value.</b> <br><br><b><i>Innovation Management</i></b> explores how organizations can use innovation to identify growth opportunities and implement effective strategies for value creation in dynamic business environments. Written by <b>Daniel Rukare, Liliana Caimacan, Asmita Singh Bisen </b>and <b>Nikhil Soi</b>, this textbook is designed for final-year undergraduate and postgraduate students studying innovation management, technology management and entrepreneurship and innovation. <br><br>Blending theory with application, the book helps students navigate the complexity of innovation by examining how organizations create, capture and sustain value. It shows how innovative practices support agility and competitiveness when responding to internal and external pressures, using real-world examples from companies such as Netflix, Google, Amazon and Scrub Daddy to illustrate different forms of innovation in practice. <br><br>This textbook includes: <br>- Tools and techniques for managing innovation across organizations <br>- Approaches to balancing innovation and managing strategic ambiguity <br>- Coverage of emerging technologies and their impact on value creation <br>- Discussion of organizational culture, resilience and innovation risk <br>- Learning outcomes, discussion questions, glossary and further reading <br><br>Whether preparing for advanced study or future careers in innovation-led organizations, <b><i>Innovation Management</i></b> equips students with the knowledge and perspective needed to drive sustainable business growth.</p>