Innovation Management : Practical Strategies, Processes and Tools for Driving Innovation
by
Sercan Ozcan
Book Details
Format
Paperback / Softback
ISBN-10
1529689503
ISBN-13
9781529689501
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 10th, 2026
Print length
472 Pages
Product Classification:
Management & management techniquesOrganizational theory & behaviour
Ksh 8,800.00
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Explore how organisations manage innovation in practice with this new textbook, which includes real-life examples, practical tools and the latest trends in innovation.
Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.
Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Get Innovation Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
