Book Details
Format
Hardback or Cased Book
ISBN-10
379081945X
ISBN-13
9783790819458
Edition
2007 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Physica-Verlag GmbH & Co
Country of Manufacture
DE
Country of Publication
GB
Publication Date
May 3rd, 2007
Print length
202 Pages
Weight
464 grams
Dimensions
24.00 x 16.60 x 1.80 cms
Product Classification:
EconomicsIndustry & industrial studiesIndustry and industrial studies
Ksh 16,200.00
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Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Get Innovation, Market Archetypes and Outcome by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
