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Innovation of Digital Economy : Cases from China - 2023 ed.

By: (Edited by) Jianlin Zhang , (Edited by) Kanliang Wang , (Edited by) Kezhen Ying , (Edited by) Zhigang Fan , (Edited by) Ziyi Zhao

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Ksh 10,800.00

Format: Paperback / Softback

ISBN-10: 9819917433

ISBN-13: 9789819917433

Edition: 2023 ed.

Series: Management for Professionals

Publisher: Springer Verlag, Singapore

Imprint: Springer Verlag, Singapore

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 25th, 2024

Print length: 473 Pages

Product Classification: Social research & statistics
Economic growth
E-commerce: business aspects
Information technology: general issues

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This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era.
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy.  All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

Get Innovation of Digital Economy by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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