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Innovation Strategies in New Product Development

By: Inovema .d.o.o. (Author)

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Format: Paperback or Softback

ISBN-13: 9783631619636

Publisher: Peter Lang AG

Publication Date: Jun 1st, 2011

Weight: 258 grams

Dimension: 15.00 x 21.00 x 1.50 cms

Category: Research & development management

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Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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