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Innovation Strategy : The Bridge to the Company’s Future - 2024 ed.

By: (Author) Daniel Huber , (Author) Heiner Kaufmann , (Author) Martin Steinmann

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Ksh 12,600.00

Format: Hardback or Cased Book

ISBN-10: 3662698315

ISBN-13: 9783662698310

Edition: 2024 ed.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 10th, 2024

Print length: 263 Pages

Product Classification: Business strategy
Business innovation

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The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness.

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company''s long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.

Learn the path to becoming an innovative company and sustainably enhance your company''s innovation performance and future viability.

This book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation. 


Get Innovation Strategy by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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