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Innovation Sucks!

By: Alan Watkins (Author) , Simon May (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367681913

Publisher: Taylor & Francis Ltd

Publication Date: Mar 15th, 2021

Dimension: 23.40 x 15.60 x 52.00 cms

Category: ECONOMICS

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This book turns on its head some of the 'received truths' of innovation management. Innovation is still the solution for future prosperity and it remains a potent force for competitive advantage, but business and government must get better at it. This book shows us how.

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