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Innovations and Institutions

By: Patrick Vermeulen (Author) , The Netherlands) Raab Netherlands Tilburg University Jorg (Tilburg University (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415390736

Publisher: Taylor & Francis Ltd

Publication Date: Mar 8th, 2007

Dimension: 23.40 x 15.60 x 41.80 cms

Category: Banking

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Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.

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